Start With A Great Hook To Earn Money Online

All of us who earn money online have a myriad of tasks lined up each day. At the top of the list is marketing. Not surprisingly, that great marketing starts with a great sales pitch.

 

One of the more interesting sales letter models which I have come across over the past couple of years goes by the acronym of A.I.D.A. (Attention, Interest, Desire, Action). With this model, you will be astounded with how quickly you are able to create an effective sales letter.

 

Below, we will go over A.I.D.A. in detail. Thereafter, anyone who has read this article should be able to come up with a sales letter beyond their initial expectations.

 

1.  Attention

What captures a reader’s attention more than an exciting list of things that will benefit THEM?  Think about the affects of starting right off with 6 of the most appealing benefits of your product or service.

 

One who earn money online might start a sales letter like this:

Experience the freedom of:

 

 

• Being your own boss
• Financial independence
• Making money from home
• Making you own work schedule

 

 

The "Attention" phase grabs reader's attention, and compels them to keep reading.

 

 

2.  Interest

At the "Interest" phase of the sales letter, we slip in a basic fact which otherwise may seem ordinary. The facts and details of your product(s) or service(s) will not keep the customer's attention for very long. Therefore, you have to be straight to the point and keep it short.

For example, "It is great that you car has headlights, but let's be honest, you know that you are not seeing as well at night as you should be." As you can see, there is not much excitement here, but you have now peaked the reader's interest.

 

 

3.  Desire

Here is where you motivate the buyer. Give them an actual fact which they can justify making a purchase on. Due to the fact that most consumers are impulse buyers, and them experience buyer's remorse, do not make them second guess their decision. You have to prepare the buyer to confront their doubts with a solid and logical reason why they did get the best deal. This might include:

 

 

• The advantages of purchasing from your company.
• Testimonials from other satisfied customers.
• A money-back guarantee of some sort.
• An unbeatable deal.

 

 

 

4.  Action

Order now! Yes, it says hurry up and buy, but does not give a reason or incentive to take action. Furthermore, it has been used so much that people have been desensitized to the command "Order now!"

Some recommendations are:

 

• The price will go up to $XX at midnight tonight.
• If you order right now, you will save $XX.
• The first XX people to order will receive this product for $XX.
• Offer valid while supplies last.

 

 

 

Aside from the aforementioned, one of the most important thing you need to do to earn money online, is to make sure that you prominently display how to order. Make it a part of the command, make it easy to do, and provide several payment options to the buyer.