Earn Money Online - How Business is Done Today

The Internet is transforming the way we do business, thus making it common practice to earn money online.  With the depressed global economy, high unemployment and financial collapse, internet marketing has become a viable option for most.

 

Marketing any type of site on the internet involves more than building a website and hoping for the best.  It involves strategy centered around SEO and SEM.

 

The core of internet marketing is keywords.  Some of your best planning should center around extensive keyword research. Not all keywords are created equal.  The temptation is to grab short tail key words also known as market keywords.  It should be noted that pursing hyper competitive keywords is probably not the best use of your time.

 

If you are trying to avoid spending a Fortune 500 advertising budget on a hyper competitive keyword; then the proper use of long tail keywords is essential.  The leverage of the internet is powerful if you can create content that has good traffic potential without the fierce competition.  I usually look for a competing page range of under 100,000 with at least 3,000 monthly visitors for the keyword phrase.

 

If you have some resources to outsource creating content or expertise in the skill of syndication, then you could consider a higher traffic keyword.  Using a shorter tail keyword does work if you are prepared to back it up with resources.  Those resources can be both dollar or time valued.  Realistically though, if you are new to online lead generation you would be better off to keep the competing pages down under 30,000 in my experience.

 

Picking the right keywords can be done by using various keyword research tools.  Some of the best research tools are free, including some of the leading search engine search tools.

 

My favorite keyword research software comes from the land down under and it's called Market Samurai.  I really like the fact this tool allows me to sum up competition statistics like SEO value, traffic, page rank, anchor text, backlinks, and domain age.  The factors on the surface might not mean much but to an advanced marketer it provides valuable insight into ones market.

 

An important fact to keep in mind when you pick keywords is relevancy.  Don't be tempted to pick high traffic keywords that have nothing to do with your site as this might get you a bad quality score with the search engines. You need to keep your audience in mind at all times and focus on delivering high value relevant content first.  The other strategies of internet marketing like SEO need to be secondary.

 

So what's the magic pill for creating a high volume of leads to your site?  I would say that effective keyword research is paramount to your online efforts.  You need to be conscious of your audience in this exercise.  Always keep your target audience in mind when conducting your keyword research.  It's one thing to create traffic, conversion is a completely different conversation.  So if you want great traffic that converts then ensure that you write useful content.

 

I don't believe that Rome was built in a day.  So why should your online lead generation be any different?  I would recommend that you pursue a few relevant keywords at a time.  This will allow you to become familiar with the process of submitting, building backlinks and the process as a whole.  In the end, creating content for the organic side of search is a smart move for anyone who wants to earn money online.

 

 

Zero Cost. Zero Obligation.

SOSComplete!