Earn Money Online - Google Adsense All Grown Up

When Google announced the creation of the AdSense system, there were a lot of people who did not believe the idea would catch on and there was no way it would ever enable people to earn money online in the manner which it has. Yet today, Adsense is probably the most well known pay per click venture in the world and generating more than ONE BILLION dollars in revenue for Google each year! By any measure, Adsense is one of the most profitable systems on the internet. The doubters should have realized that the folks at Google would never make such a massive investment in something unless they had thoroughly analyzed it first and seen the huge profit potential.

But Adsense isn't a success because it is profitable for Google. Adsense is a success because it is profitable for all three of the types of participants who use the system. The first group of participants is the people who advertise via AdWords in the hope their sales will increase. Second are individual website owners who have realized that they can earn money online by displaying ads on their websites. And, finally, the third group is the millions of people who spend time on the internet moving from website to website.

Think about the situation of the first group, the vendor of a product or service. The logical thing to do is to build a website and try to capture visitors searching for a few search words (or "keywords") relevant to the product. The problem here is that this only targets the people who are already looking for the product! And, unless the seller has done a really great job at getting the web site towards the top from the search rankings for the keyword, individuals might have to be looking for the exact product name to ever find the seller's website! The website is hopelessly narrow in its scope but the seller does not have the time or money to produce more sites to capture a larger portion of the possible traffic.

Very few sellers have the resources to create websites to capture more than a handful of search keywords. Googles Adwords system permits these sellers to produce a list of ALL the research keywords they would like to attract traffic for, make small, concise ads for them and then pay Google only when someone clicks on these ads to come to their web site! The more popular the keyword, the more it will cost the Adwords buyer for those clicks, but a daily budget can be set and changed at any time. This provides a huge increase to the seller's marketing effectiveness on the web and allows the Adwords buyer to literally "buy" visitors to their web site!

The seller also can choose whether to display their ads only in the Google search results page, or also on something called the "Content Network". By using the content network, the small ads the seller has created will appear on websites that have content related to what their ad is about! Many sellers have figured out that this generates additional streams of traffic to their websites. The content network allows sellers to attract internet surfers who were not searching for or even thinking about their product. It is much like using a brightly colored box to attract the attention of shoppers walking down the aisles of the local grocery store. Once a seller taps into this huge additional source of traffic, their sales expand dramatically!

This brings us to the second team, the Adsense publishers who really make up the Content Network. These people are individual web site owners who've realized that, by agreeing to display Google advertisements, they are able to create additional income from clicks on those advertisements. The more web traffic their site has, the more clicks there should be. Adsense publishers have found that a few low traffic sites can create a few dollars a month in Adsense revenue, while other more popular websites can easily generate hundreds of dollars a month.

It did not take people long to figure out that they could specialize in the creation of these Adsense websites and potentially make a lot of cash! However this motivation is the real genius of the Adsense system! Instead of sellers having to work alone to increase their own sales, they now have thousands of Adsense publishers searching for every way possible to create clicks to get potential buyers to their websites! It would be impossible for these sellers, Google or any other single organization to duplicate the drive, creativity and imagination behind this effort to increase clicks!

The third group, the web surfer, is more and more the beneficiary of all this activity. There was a time when web surfing could be frustrating because many of the sites in the search results just contained a bunch of Adsense ads and nothing else. But Google has become very effective at weeding out these sites and, today, a site has to have good, relevant information on what is being searched for to remain at the top of the search results for a given keyword. There are still many sites built to display Adsense ads, but the successful ones also provide good information to the visitor.

So the Adsense system really does benefit all three of the groups involved: the Adwords buyer with a product or service to sell, the Adsense publisher who profits from sending traffic to the seller and, perhaps most of all, the web surfer whose time on the internet is more enjoyable and educational than ever before. This system that many thought would never work will only get larger in the future and that will be to the benefit of all of us who wish to earn money online.

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